What is the impact of Trustpilot scores?
Impact of Trustpilot Scores on Online Sales:
Higher Conversion Rates: Businesses with higher ratings on Trustpilot (e.g., 4.5 to 5 stars) tend to experience a higher conversion rate. Research has found that businesses with 4+ stars can see conversion rate improvements of up to 10-20% compared to those with lower scores.
Example: A business with a 3.5-star rating could see conversion rates of 1-2%, whereas a business with a 4.5-star rating might see conversion rates closer to 3-4%. This improvement can make a significant difference in revenue for businesses selling products online.
Revenue Differences Based on Star Ratings
Higher Star Ratings = Higher Revenue Potential:
The difference between a 3-star and a 4-star rating can be substantial in terms of customer trust and sales.
Example: A study by BrightLocal (2018) found that businesses with a 4-star rating are 70% more likely to attract customers than those with a 3-star rating.
Impact: This means that a business with a 4-star rating could see its sales grow by 15-25% compared to a business with a 3-star rating, assuming all other factors remain equal.
E-commerce (Retail):
For online retailers, Trustpilot ratings can lead to improved product sales and higher average order values (AOV). For instance, 3-star rated products typically experience lower sales, while 4.5 to 5-star rated products may sell significantly better.
Example: E-commerce stores with high ratings see up to 25% more sales compared to stores with lower scores. Retailers selling with a 4.5-star rating can expect higher conversion rates, which translates directly into increased sales.
Impact of Negative Reviews on Sales
Negative reviews, or a drop in score (e.g., from 4.5 to 3.5), can have a serious impact on sales, with some businesses experiencing as much as a 30% drop in sales if their ratings fall below 4 stars.
Example: A business with a 3-star rating might see conversion rates fall by 20-30%, as customers may be deterred by negative reviews and opt for competitors with higher ratings.
Value propositions of a high score Trustpilot presence
1. Customer Trust & Credibility
Impact: A higher Trustpilot score (e.g., 4+ stars) can enhance a business's credibility and customer trust. Potential customers often rely on reviews before making purchasing decisions, and a strong Trustpilot score can provide confidence in the quality of products or services.
Reason: Consumers tend to trust online reviews from other users more than traditional advertising. A positive reputation on Trustpilot acts as social proof, signaling that the business has delivered good experiences to others.
2. SEO and Visibility
Impact: Trustpilot reviews, especially positive ones, can positively affect a business’s search engine rankings. Search engines like Google consider user-generated content, including reviews, as a ranking factor.
Reason: Trustpilot reviews can help boost a business's online visibility by creating fresh, relevant content (reviews) that is indexed by search engines. Additionally, having a high score can increase click-through rates (CTR) from search results, as users are more likely to click on businesses with higher ratings.
3. Conversion Rate
Impact: Businesses with a high Trustpilot score tend to experience higher conversion rates. Potential customers are more likely to make a purchase or use a service if they see a positive Trustpilot rating.
Reason: A good reputation reassures customers that they're making a safe choice, which can reduce hesitation and increase the likelihood of completing a transaction.
4. Customer Retention & Loyalty
Impact: Companies with a high Trustpilot score often enjoy better customer retention. Satisfied customers are likely to return and may even become brand advocates.
Reason: A business that consistently delivers positive experiences is more likely to keep customers coming back. Positive reviews on Trustpilot also create an emotional connection with the brand.
5. Competitive Advantage
Impact: Businesses with strong Trustpilot scores have a competitive edge over their competitors who may have lower ratings.
Reason: When customers are choosing between two similar products or services, a higher Trustpilot rating can be the deciding factor. Businesses with good ratings appear more reliable and trustworthy.
6. Risk Mitigation
Impact: Trustpilot reviews allow businesses to identify potential problems and address customer concerns before they escalate. Negative reviews can highlight areas for improvement.
Reason: Negative feedback, if handled well, can turn into an opportunity for improvement. Proactively addressing negative reviews can also demonstrate that the business cares about its customers and is willing to make changes.
7. Social Proof and Marketing
Impact: Positive reviews on Trustpilot can be leveraged for marketing purposes. Businesses can showcase their Trustpilot rating on their website, social media, and other marketing materials.
Reason: Displaying a high Trustpilot score helps businesses market themselves as trustworthy and customer-focused. Social proof (e.g., reviews) is a powerful tool in marketing, influencing consumer behavior.
8. Customer Feedback & Insights
Impact: Trustpilot scores and reviews provide businesses with direct feedback from customers, offering valuable insights into what is working well and what needs improvement.
Reason: Analyzing reviews allows businesses to understand customer pain points and expectations, which can be used to improve products, services, or customer service processes.
9. Legal and Reputation Risks
Impact: Poor or negative reviews on Trustpilot can hurt a business's reputation and, in some cases, lead to legal risks if reviews are perceived as misleading or defamatory.
Reason: Businesses need to actively manage their reputation on Trustpilot and respond to negative reviews to mitigate potential damage to their brand image.
How can we pay you?
Since we are a discretion oriented business, we prefer Crypto payments, we can issue bills and invoices.
Payment time depends on the projects, it can be upfront, in mile stones or a hybrid solution, but always in accordance to what was agreed upon.
How much does a Trustpilot review cost and can resellers apply?
Depending on the target market and volume, unverified reviews start at 5 USD, verified reviews start at 10 USD.
What kind of targets can we define and order for a service?
You can chose between the following, or combine some of them:
- Just buy positive reviews
- Buy negative reviews to target a competitors
- Removal service for negative reviews
- Tailor made support for or with your PR team
- Any mix of the above
What if a review is deleted after a while?
Since Trsutpilot is smart about maintaining their content integrity, you do not pay for deleted reviews, or, we simply publish a new one.
